Is your organic traffic growing but your Analytics conversions have plummeted overnight?
Since the mandatory implementation of Google Consent Mode v2, thousands of SMEs and businesses have been operating blind. They generate quality traffic, but cookie rejection blocks conversion triggers. The result is a dashboard that lies, SEO campaigns that seem to fail, and strategic decisions based on incomplete data that cost you money every single day.
The trap of standard cookie banner configurations
Installing a basic cookie plugin and blocking all scripts does not just comply with the law; it completely destroys your traceability. You lose advanced data modeling, and your sales funnel breaks irreparably. Traffic without precise analytics is just technical vanity that does not pay the bills.
Our solution: Server-Side Analytics Audit and Deployment
At LANZA ESTUDIO, we do not use band-aids. We implement an advanced measurement architecture using Google Tag Manager Server-Side and the Conversions API. This allows sending cookieless pings while respecting user privacy, enabling conversion modeling so Google's algorithm receives precise signals from your SEO sales.
- Tag Audit: We clean up your current environment and detect data leaks in your key transactional events.
- Advanced Consent Mode Implementation: We configure dynamic consent states so you never lose anonymous pings.
- Server-Side Migration: We move script loading to the server, improving loading speed (Core Web Vitals) and shielding your data.
- Modeling Calibration: We synchronize signals with Google Analytics 4 to reveal the true percentage of your hidden sales.
The Real Impact on your digital business
- ROI Recovery: You correctly attribute sales back to your exact transactional SEO keywords once again.
- Extreme loading speed: By removing third-party scripts from the browser, your website flies, significantly improving organic rankings.
- Shielded privacy: You comply 100% with European GDPR regulations without ever sacrificing your business intelligence.