Are you losing bids and large corporate contracts because they require you to integrate with their procurement systems and you don't know how?
For a B2B SME selling office supplies, industrial spare parts, or PPE, the holy grail is landing a large corporation as a client. The problem is that these multinationals no longer accept orders by phone, email, or a traditional online store. They force all their suppliers to operate through their rigid procurement software (like SAP Ariba or Coupa). If you lack the technical capability to connect your catalog directly to their system, they immediately discard you in favor of larger, more digitized competitors.
The trap of Manual Supplier Portals
To try to retain the account, some suppliers agree to log into the client's corporate portals to manually enter orders and upload invoices one by one. Turning your sales team into your clients' free typists sinks the operational profitability of your own business.
Our solution: Cloud PunchOut API Gateway
At LANZA ESTUDIO, we level the technological playing field for your SME. As Cloud experts, we develop Middleware based on standard protocols (cXML or EDI) that connects your ERP or E-commerce database directly with the eProcurement system of large corporations.
- Catalog Embedded in the Client: Through the PunchOut integration, your corporate client opens their own ERP (SAP, Oracle) and sees your embedded online store, with their negotiated prices and real-time stock.
- Cart Synchronization (OAGIS/cXML): When the buyer adds products and checks out, the cart does not generate a direct order for you; instead, it travels through the Cloud API so the client's managers can approve it internally.
- Automatic Order Ingestion (PO): Once the purchase is approved in their system, our gateway receives the official Purchase Order and cleanly injects it into your own local ERP without human intervention.
- Invoice Dumping (e-Invoicing): Upon shipping the goods, the Cloud system generates the electronic invoice in the exact format required by the client and deposits it into their digital mailbox, ensuring fast payment.
The Real Impact on your Corporate Sales
- Access to Large Contracts (Enterprise): You overcome the technical barrier to entry and become an approved supplier capable of bidding on and winning international corporate accounts.
- Bulletproof Client Retention: By making it easy for them to buy directly from their usual software, the switching costs are so high that you guarantee recurring sales for years.
- Zero B2B Transcription Errors: You completely eradicate returns and refunds caused by mistyping order references, automating the flow from purchase to invoice.