Lanza Estudio
Custom Systems

B2B Self-Service Portals: Let Your Clients Order Without Calling You

Maik

Maik

Software & Database Architect

"I designed the data architecture for this portal. If your sales reps waste all morning typing orders by hand, click below and let's discuss how to digitize your clients."

Are your sales reps still taking B2B client orders over WhatsApp, garbled voice notes, or photos of a poorly filled Excel sheet?

If you're a distributor, manufacturer, or wholesaler, you know taking manual orders is a logistical nightmare. A client orders 50 units of a product that's out of stock, the sales rep has to call them back to explain, the client gets angry... and meanwhile, someone in the office has to type all of this by hand into your billing system. It's slow, expensive, and prone to catastrophic errors.

The Problem with Standard 'Shopifys'

When you try to digitize sales for professionals, you realize a normal online store (B2C style) doesn't work for B2B. Your clients have special rates, 30-day payment terms, and they buy by the box, not single units. If you rent specialized B2B software, they will charge you hundreds of euros a month, sometimes even a percentage of your total sales.

Our Solution: Your Own Custom B2B Ecosystem

At LANZAESTUDIO.ES we build your own Client Portal from the ground up (PHP, MySQL, JS). A private web application where your wholesale buyers log in with a password and enter an environment designed exactly for how your business works.

  1. Real-Time Catalog & Stock: The client can only order what's actually in the warehouse. No more apology calls for broken stock.
  2. Custom Rates: Each client sees their own prices and discounts applied automatically upon login.
  3. Invoice Self-Management: Your clients can download their past delivery notes and invoices without having to email your admin department.
  4. Total Integration: When the client clicks 'Buy', the order goes directly into your database and appears on the warehouse screen ready for picking. Zero manual intervention.

The Real Impact on Your Company

  • Sales Reps Selling, Not Data Entry: Your sales team stops being an 'order-passing' team and gets out on the street to find new accounts and close big deals.
  • Absolute Ownership: The code, database, and platform are 100% yours. You pay no monthly tolls for selling, nor do you depend on third-party servers.
  • Increased Average Order Value: Because it's so easy, B2B clients end up buying more volume per order without thinking twice.
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