Does your administrative team waste hours every day transcribing voice notes, photos of delivery slips, and misspelled messages from clients placing orders via WhatsApp?
In medium-sized companies (such as local distributors, professional firms, or franchise chains), WhatsApp has become the main customer service channel. The problem is that B2B clients send their requests in any format: an audio message while driving, a half-written text, or a list written on a piece of paper. Your team has to decipher this chaos, check for stock, calculate the price, and manually type it into the billing software. This bottleneck not only delays shipments and generates costly human errors, but also forces your staff to work as simple typists instead of dedicating themselves to building customer loyalty or managing real issues.
The trap of Closed-Response Chatbots
To try to automate this, many SMEs hire basic chatbots that force the client to press numbers ("Press 1 to order, Press 2 for support"). Professional clients hate wasting time interacting with dumb machines and end up calling by phone angry. Forcing a regular client to navigate a maze of rigid buttons is the fastest way to make them end up buying from the competition.
Our solution: AI Order Management Agent
At LANZA ESTUDIO, we turn your WhatsApp number into an autonomous and efficient assistant. We train Artificial Intelligence models that understand human natural language, process complex purchase intents, and connect in real time to your management software (ERP).
- Multimodal Processing (Audio and Text): The AI automatically listens to and transcribes your clients' voice notes, extracting the exact quantities and references of the requested products regardless of background noise.
- Chaotic Language Comprehension: The agent understands context, forgives spelling mistakes, and identifies product name variations (e.g., "send me 5 boxes of the usual flour"), cross-referencing the data with the client's history.
- Bidirectional ERP Integration: Before confirming anything, the bot queries your database in milliseconds to verify actual stock and apply the customized pricing or discounts of that specific business.
- Confirmation and Smart Upselling: The machine sends a formal order summary via chat and, leveraging context, can politely suggest complementary products or remind them if they forgot to order a usual item.
The Real Impact on your Daily Operations
- Administrative Work Elimination: Your team reclaims hundreds of hours a month previously lost copying data, allowing them to focus on tasks that truly add value and growth to the company.
- Zero Transcription Errors: By digitizing and structuring the order directly into your management system, wrong shipments caused by mishearing an audio or typing the wrong number disappear forever.
- 24/7 Availability without Cost Overruns: Your medium-sized business can receive and process B2B orders or queries overnight or on weekends, offering top-tier service without the need to pay for on-call shifts.