Do your suppliers raise their prices every year and you simply accept it due to a lack of time to negotiate?
Most small B2B companies lose up to 15% of their net profit margin simply because they accept the new rates from their distributors without complaint. The daily grind consumes you, you receive a PDF with the new pricing, and your ERP updates automatically upwards. Every extra cent you pay for your raw materials or stock is money that vanishes directly from your SME's bottom line.
The trap of passive loyalty
Believing that your long-time supplier is giving you the best price just for your loyalty is financial suicide. Large corporations have procurement teams fighting for every cent, while you absorb inflation alone. If we do not systematically counteroffer, the market squeezes us until we suffocate.
Our solution: B2B AI Negotiator Agent
At LANZA ESTUDIO, we have developed an Artificial Intelligence workflow that connects to your purchasing department's inbox. When it detects an email with a rate increase, it extracts the data, cross-references the prices with your ERP's history, and automatically generates well-founded responses to demand better conditions, all under your final supervision.
- Rate Interception: The agent reads emails, extracts pricing tables from PDFs or Excel files, and detects abusive increases compared to the previous year.
- Market and Volume Analysis: The AI cross-references the increase with your annual purchasing volume to justify your leverage as a VIP client and demand volume discounts.
- Counteroffer Generation: It drafts hyper-professional emails using negotiation tactics based on hard data to refute the cost hike.
- Human Approval: The bot sends you a draft to your Slack or WhatsApp. If you give the green light, the email is sent to the supplier instantly.
The Real Impact on Your Margins
- Profit Shielding: It stops hidden overcosts absorbed by inertia dead in their tracks, recovering thousands of euros annually directly to your cash flow.
- Corporate Power for SMEs: You gain the same relentless negotiation capacity as a multinational, without hiring an expert.
- Zero Emotional Friction: The AI handles the technical confrontation and cold haggling, preserving your personal relationships with sales reps.