¿Do you have thousands of euros trapped in non-performing inventory that devours your profit margin?
Stagnant or discontinued inventory is the silent killer of cash flow for SMEs and e-commerce. Keeping deadstock in your warehouse not only drives up storage fees, but also depreciates your investment day by day while your team wastes hours creating basic manual promotions that fail to convert.
The trap of generalized mass discounts
Blasting fifty percent discounts to your entire email list destroys your brand equity and drains the margins of your star products without guaranteeing the liquidation of problematic stock. Selling out blindly is just as ruinous as not selling at all.
Our solution: Intelligent AI Liquidation Agent
At LANZA ESTUDIO, we connect an artificial intelligence agent to your inventory database and ERP to execute hyper-personalized warehouse clearing strategies without human intervention:
- Real-time turnover analysis: Automatically identifies low-demand critical SKUs by crossing ERP data and sales velocity records.
- Dynamic audience segmentation: Groups customers who previously bought complementary products using semantic embeddings.
- Personalized offer generation: Crafts and issues exclusive product bundle proposals tailored to the specific interests of each profile.
- Automated omnichannel orchestration: Dispatches targeted offers through the WhatsApp API and email, processing direct checkouts via secure Stripe links.
The Real Impact on Your Business Liquidity
- Immediate cash flow release: Transforms obsolete assets into liquid capital in less than thirty days of automation deployment.
- Warehouse cost reduction: Optimizes physical floor space by eliminating logistical bottlenecks caused by deadstock.
- Profit margin recovery: Maximizes the return value of each SKU using directed cross-selling techniques instead of aggressive markdowns.